01
RESPONSIBILITIES
DELIVERABLES
Visual Identity System, Brand Guidelines, Marketing Collateral
THE CHALLENGE
Inqora had the brains, the product, and the ambition - but their brand told a different story. The messaging was vague, the visuals felt generic, and their digital presence didn’t reflect the depth of their work. They weren’t just being overlooked - they were being misunderstood.
They reached out to clarify their narrative and bring their identity up to speed. My role focused on aligning their brand with their product’s real value - making it easier for investors, users, and partners to quickly get what Inqora was all about.
OBJECTIVES
In short: reposition Inqora with more clarity, confidence, and direction.
HOW IT WORKED
My approach was rooted in simplicity and structure. I worked on refining their identity, streamlining the content, and designing key interfaces to support flow and focus. Every piece - from layout to interaction - aimed to help the product speak for itself.
THE OUTCOME
The end result was more than a new look - it gave Inqora the tools to pitch better, onboard smoother, and communicate with confidence. Their message finally matched their momentum.
